From Monaco to Miami: Inside BAÍAH's Miami Swim Week Debut

Born in Monaco. Designed in Monaco. Made in Europe. This season, BAÍAH carried the soul of the French Riviera from Monaco to South Beach.

BAÍAH made its Miami Swim Week debut, presenting its 2026/2027 Collection on the South Beach runway and confirming the opening of its first standalone store in Saint-Tropez this summer. Designed in Monaco and made in Europe to standards that reflect both the craftsmanship and the values of its home, the house arrived in Miami with a heritage no other name on the calendar could claim, and a permanent address on the Riviera to match.

This season, the Riviera was the reference point of the swim industry. BAÍAH is its origin.

The Week

The week opened with the Ocean Drive Magazine Cover Party, where BAÍAH made its entrance with a curated preview of its new collections, a presence dressed entirely in the house's own pieces, and the quiet French confidence that has defined the brand since its founding.

Mid-week, BAÍAH took the runway for its official show, unveiling the full 2026/2027 Collection across two distinct chapters: The Solena Collection and The Cala Collection.

The Solena Collection · Spring-Summer 2026

Solena draws its inspiration from the timeless elegance of Monaco and the French Riviera. Luminous Mediterranean blues, golden sunsets, palm-lined promenades and blooming coastal gardens: the collection distils the essence of a refined summer escape.

Its palette moves from the sun-bright yellow of Sundrop to the ocean blues of Blue Mirage, the delicate florals of Riviera Bloom, and the bold tropical tones of Riviera Palm and Golden Drift. Signature prints are paired with sculpting silhouettes designed to enhance, support and flatter every body. Crafted from premium ECONYL regenerated nylon, Solena embodies the house's vision of conscious luxury, where sophistication, confidence and sustainability meet under the Riviera sun.

The Cala Collection · Spring-Summer 2027

Cala is the Italian word for the small hidden coves carved into the cliffs of the Amalfi Coast, reached only by boat or by the steep path down from the village above. The collection takes its name from these inlets, where the coastline opens unexpectedly into stillness, and where the sea, the rock and the light meet in a single contained moment. Where Ancora held the still hour at the water's edge, Cala steps into the cove. The mood is warmer, the colour louder, the water closer.

Three colourways structure the collection. Sterling, a luxurious metallic jacquard finished in the colour of the cliff face at midday. Wild Wave, a watercolour print of raspberry and deep wine dispersed across ice white, with notes of soft blue beneath. Sorbet, a clean fuchsia drawn from the bougainvillea that climbs the whitewashed walls above the cove.

Five silhouettes anchor the range, each offered across all three colourways: Gia, a classic balconette bikini finished with BAÍAH's signature ornate ring hardware; Elena, a structured balconette with a fuller-coverage bottom; Luna, a plunge swimsuit with a graphic line of cut-outs down the centre front; Chiara, a clean plunge swimsuit held at the bust by a single ornate ring; and Sofia, a square-neck swimsuit with double-strap detail at the shoulder.

The Sterling jacquard is constructed in partnership with a trusted Brazilian supplier committed to the research and development of alternative materials, the preservation of water resources and the reduction of emissions at every stage of production. The Wild Wave and Sorbet colourways are made in Europe from Oeko-Tex certified Italian ECONYL, a regenerated nylon spun from reclaimed ocean waste and twice as resistant to chlorine, sun cream and oils as conventional swim fabrics. Every style is lined throughout in BAÍAH's signature turquoise.

Saint-Tropez · Summer 2026

BAÍAH will open its first standalone store in Saint-Tropez this summer, the brand's first permanent retail address and a definitive statement of its position on the Riviera. The opening completes a year of expansion that began in Monaco, moved through Miami, and lands in the village that has set the rhythm of the French Riviera summer for generations. With it, BAÍAH becomes the only luxury swim house with a permanent retail presence on the French Riviera. Further details will be announced ahead of the opening.

Closing the Week at Gaia Miami Beach

BAÍAH closed Miami Swim Week with an invitation-only dinner at Gaia Miami Beach, the celebrated Mediterranean concept whose acclaimed Monaco outpost made it a natural partner for the evening. The dinner brought together the house's closest friends and influencers for an intimate close to a defining week. Monaco to Miami, on both sides of the table.