Luxury Swimwear Saint-Tropez | BAÍAH Opens Its First Boutique – Baiah Swimwear

BAÍAH opens its first luxury swimwear boutique and puts down lasting roots in Saint-Tropez

The Monaco born swimwear house sets down for the summer in the village, bringing the Mediterranean seaside elegance that defines it to the Côte d'Azur for good.

SAINT-TROPEZ, JUNE 2026. BAÍAH, the luxury swimwear and resortwear house born in Monaco, opens its very first namesake boutique for the summer at 25 rue Henri Seillon, Saint-Tropez. With this opening, BAÍAH becomes the only luxury swimwear house with a permanent presence on the French Riviera, in the village that invented the Mediterranean art of seaside living.

A luxury swimwear boutique in the heart of Saint-Tropez

Set on rue Henri Seillon, a few steps from the port of Saint-Tropez, the boutique embodies the codes of the house: discreet elegance, fluid materials, and silhouettes designed to flatter without ever forcing. It presents the entire BAÍAH universe of luxury swimwear and resortwear in a setting that speaks to the architecture of the village and the light of the Mediterranean.

Solena, in stores now

Sojourn and Ancora laid the foundations. Collection by collection, the house has shaped its DNA, a quiet luxury that is chic and timeless. In stores now, the Saint-Tropez boutique presents Solena, a sunlit palette moving between Sundrop, Blue Mirage and Riviera Bloom, with palm prints and resort motifs. Cala, the next chapter from the house, follows in 2027. Each collection is made in Europe in OEKO-TEX certified ECONYL®, a regenerated nylon, and lined in the signature turquoise of the house.

A house born on the Riviera

BAÍAH designs its collections in Monaco and makes them in Europe, finishing every piece with the ornamental hardware that has become its signature. For the second year running, the house showed in Miami this spring, where its runway drew attention for a casting that brought together several former Victoria's Secret models, before its natural return to the Riviera, to Saint-Tropez.

"Saint-Tropez is not a choice of circumstance, it is an obvious one. This is where the very idea of Mediterranean seaside elegance has always unfolded. To open our first boutique in this village is to come home."

Tracy Nahar, founder and designer, BAÍAH

The boutique

BAÍAH Saint-Tropez
25 rue Henri Seillon, 83990 Saint-Tropez
Opening: summer 2026

About BAÍAH

BAÍAH is a luxury swimwear and resortwear house born in Monaco, designed in Monaco and made in Europe in OEKO-TEX certified ECONYL®. Its pieces are designed to flatter without ever forcing, finished with signature ornamental hardware and lined in turquoise. BAÍAH is available at baiah.com, through a selection of international retailers, and from summer 2026 in its first boutique in Saint-Tropez.

Frequently asked questions

Where is the BAÍAH boutique in Saint-Tropez? The BAÍAH boutique is at 25 rue Henri Seillon, 83990 Saint-Tropez, a few steps from the port, opening for summer 2026.

What is BAÍAH? BAÍAH is a luxury swimwear and resortwear house born in Monaco, designed in Monaco and made in Europe in OEKO-TEX certified ECONYL®.

Is BAÍAH the only luxury swimwear house on the French Riviera? Yes. With its Saint-Tropez boutique, BAÍAH is the only luxury swimwear house with a permanent presence on the French Riviera.

Which collection is in stores now? The Solena collection is in stores now at the Saint-Tropez boutique and at baiah.com, alongside the house lines Sojourn and Ancora. The Cala collection follows in 2027.

Where can I buy BAÍAH swimwear? At baiah.com, through selected international retailers, and from summer 2026 at the BAÍAH boutique in Saint-Tropez.